
Small Business Confidential
Small Business Confidential
The Power Of Scripting And Planning
Brook and Mike discuss the power of scripting and planning for quick Airbnb turnarounds and for selling properties.
2:00 Mike introduces the idea of scripting your day and how vital it is for managing real estate and small business operations effectively.
3:00 Brook breaks down how she handles violation lists—deciding what can be done in-house, what needs to be outsourced, and the importance of being proactive before a house closes.
6:15 Mike reflects on the harsh realities of running a small business—juggling subs, maintenance issues, and why passion alone isn’t enough for success.
10:30 Brook explains how organizing work around the weather and staying in close communication with subs can save time, money, and stress.
21:15 Mike shares the three business fundamentals every small business owner should master: sales, creative marketing, and financial literacy.