Small Business Confidential

The Power Of Scripting And Planning

Mike Reilly Episode 36

Brook and Mike discuss the power of scripting and planning for quick Airbnb turnarounds and for selling properties.
2:00 Mike introduces the idea of scripting your day and how vital it is for managing real estate and small business operations effectively.
3:00 Brook breaks down how she handles violation lists—deciding what can be done in-house, what needs to be outsourced, and the importance of being proactive before a house closes.
6:15 Mike reflects on the harsh realities of running a small business—juggling subs, maintenance issues, and why passion alone isn’t enough for success.
10:30 Brook explains how organizing work around the weather and staying in close communication with subs can save time, money, and stress.
21:15 Mike shares the three business fundamentals every small business owner should master: sales, creative marketing, and financial literacy.