Small Business Confidential
Small Business Confidential
Latest Episodes
Raise Your Floor Not Your Ceiling
[1:55] A’marri introduces the idea of raising your floor, focusing on non-negotiable habits and consistent performance.[5:30] Mike connects the concept to real estate and business, explaining why building a strong foundation matters mor...
Business Lessons They Don’t Teach in School
[1:15] Mike introduces the episode and frames the conversation around four generations of entrepreneurial experience.[4:00] A’marri explains RPC’s entrepreneurial mindset, focusing on creativity, fast-paced change, and challenging the s...
Managing is Sales: Be Someone Worth Following
[1:15] Mike introduces the topic of managing employees, customers, tenants, and subcontractors, explaining why managing is part of sales.[10:45] A’marri discusses hiring lessons, trusting your gut with low-quality hires, and setting exp...
How To Bring Value To Your Customers and Not Just A Price
[1:15] Mike opens the weekly sales meeting by discussing price, customer budgets, and why the number a customer gives is not always the final number.[13:15] A’marri explains why knowing the product, the audience, and the customer’s hot ...
How to Separate Yourself From Competition
[1:15] Mike opens the episode by introducing the sales meeting and framing the discussion around how small business owners can better sell their services, products, and value.[4:45] Mike explains why closing strategy starts with asking ...