Small Business Confidential
Small Business Confidential
Latest Episodes
How to Separate Yourself From Competition
[1:15] Mike opens the episode by introducing the sales meeting and framing the discussion around how small business owners can better sell their services, products, and value.[4:45] Mike explains why closing strategy starts with asking ...
How Selling Informs The Marketing
Mike leads our weekly sales meeting and we talk [1:15] Mike introduces the weekly sales meeting and explains how the team uses sales feedback to adjust marketing.[6:45] A’marri explains how marketing helps communicate RPC’s...
Sale is Not a 4-Letter Word and How to Create a Customer for Life
[3:10] Mike introduces the topic of sales and explains why selling should not be viewed negatively, emphasizing that strong sales skills help build long-term customer relationships.[11:20] Mike compares sales to investigative journalism...
AI and Improving the Workflow in your Small Business
Mike, Brook, Mac, and A’marri break down how AI is transforming business and everyday life — from workouts and financial planning to marketing and content creation. The conversation highlights proactive leadership, requiring AI adoption in the ...
It's Being A Leader.... Stupid. Lessons In Running An Organization.
We break down how leadership, culture, and accountability drive success—using the Cleveland Browns as a case study—why creating a culture matters more than schemes and products0:30 Mike opens the episode by defining what real leadership loo...